Casey McCauley – Features Editor
As if Garnier Fructis’ haircare products haven’t already made a successful impact in the beauty department, the company is now going the extra mile to make an environmental one, too.
As a result of nearly half of Americans failing to regularly recycle their beauty products, a significant amount of landfill waste is created.
In an effort to reduce this waste, Garnier Fructis and TerraCycle, Inc., the world’s leader in the collection and repurposing of hard-to-recycle post-consumer waste, are pairing up to launch a Rinse, Recycle, Repeat national campaign. The joint campaign encourages people to recycle their empty beauty and personal care product bottles.
On April 1, the college competition will kick off on 50 college campuses nationwide to see which university can collect the most empty bottles, or “empties.”
The college team that collects the most empties by Aug. 1 will be rewarded with a garden for their community, furnished by Garnier and TerraCycle. An avid recycler herself, Clarion business management and paralegal studies major, Victoria Nation, jumped at this opportunity to lend a green hand.
“I have always been an environmental advocate, which has been the fuel behind my passion for recycling. As I have gotten older, I have become more involved in recycling in the community. My boyfriend and I have recently begun the preliminary processes to start a company that will be recycling specialized products around the Clarion County area and neighboring counties,” said Nation.
Following the online application process, she was accepted as a representative for Clarion University’s team.
Among the extensive list of accepted recyclable materials are items that fall under the categories of skin care, make-up and hair care packaging. All materials must be plastic and have attached lids.
Students are encouraged to keep an eye on boxes labeled “Rinse, Recycle, Repeat” that will be placed in certain buildings on campus, including Still Hall, Founders Hall, the Science & Technology Center, Tippin Gym, Davis Hall, Marwick-Boyd Fine Arts Center, Becker Hall, Becht Hall, Gemmell Student Center, Carlson Library, Reinhard Villages Community Center, Suites on Main (North & South) and the Valley View Suites.
Nation emphasized the role social media can also play in tracking the university’s progress. “Once students have dropped off their recyclable materials at any of these locations, they can follow up with a post on Facebook, Twitter or Instagram using the ‘#empties’ or ‘#clarionproud’ hashtag to link their posts with the recycling drive and Clarion University,” said Nation.
She will be traveling around campus hanging up flyers and visiting classes to discuss the different ways that students can contribute to Clarion’s recycling efforts. She hopes to recruit at least two more people to directly assist her in the overall process. A small reward will also be given at the end of the drive to those who help Nation.
If interested, contact her at V.D.Nation@eagle.clarion.edu. Students can also follow the progress on the “Rinse, Recycle, Repeat_Clarion University” Facebook page.
If all goes well with the recycling drive, Nation hopes to start a recycling club at Clarion University as the next step to saving the environment.