Department of Communication implements new strategies for promotions

Recently, The Department of Communication has been experiencing new additions, undergoing changes and improving programs throughout Becker Hall.

Known for its Eagle Media Production House consisting of advertising, the radio and television station, the department is responsible for all things communication, including hosting advertising and public relations classes, now combined into a strategic communication degree, along with digital media classes.

Junior strategic communication and marketing major, Gloria Pytlak, is excited about the department’s future. As secretary of AdFed, Promotional Director for Eagle Media Production House and student worker for Department Chair, Dr. Myrna Kuehn, Pytlak is proud to be apart of the team that has been eagerly brainstorming ideas and plans to improve The Department of Communication.

Pytlak is the newly appointed Social Media Director for the department and has high hopes for the outcome of her role.

“As Social Media Director, my focus is on research right now, seeing what other university departments are doing, finding out what students want to know and deciding the best content to publish. It’s kind of a slow and detail driven process, but it’s all very necessary,” says Pytlak.

Through the creation of a Department of Communication Facebook and Twitter account, Pytlak’s goal is to reach out to potential students, answer to the needs of current students and celebrate the success of department alumni.

Pytlak’s social media campaign isn’t the only thing that’s different within the halls of Becker. Casey McCauley, a junior strategic communication major and employee for Dr. Myrna Kuehn, also hopes to improve the department through a more visual medium.

As students enter Becker or wait for their class to begin, they are now greeted with a PowerPoint presentation of the department’s news, achievments and opportunities on the  four new electronic display screens throughout the building.

“This building is my second home, so I was honored to be able to take the project on and I hope it positively influences the department,” says McCauley.

Although the changes that the department are currently undergoing are more recent, the student workers and faculty aspire to create a more permanent energetic and lively environment for students to be apart of for years to come.

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